Makeup Collabs: Fake or Great?

Hey guys, welcome back to my blog!

 

I've been wondering after my Colourpop post you guys enjoyed... what are your opinions on makeup collabs in general?

 

I've been following beauty guru Laura Lee for sometime and just the other day she mentioned on her snapchat that some people are totally over makeup collabs and she gave her opinion on why she supports them. DUH, she's a beauty guru so of COURSE she supports them!


But that got me thinking... when a makeup brand collaborates with an influencer, there is HUGE profit to be accounted for. The brands collab with the influencers, they create a product together, the influencer promotes, the product goes on sale, usually in limited quantities, they sell out and both the brand and influencers get a paycheck. That's pretty much the lifecycle of a makeup collab.

 

Some people see this as a scam for big companies. They get INCREDIBLY cheap advertising from the influencer which makes people think they do it to make a quick and easy profit. (Instead of paying millions to produce an entire commercial, they either only pay a portion for the influencer to produce a video or sometimes, since influencers are proud of their products, they don't get paid for the video at all). I agree that this can seem pretty shady, but I also agree that it is smart. With my marketing background and ambitions to at some point be an influencer myself, it's hard not to see this as a good thing!

 

First of all, the opportunity to work with a reputable makeup brand in itself is something none of us will EVER see in any aspect! If Tarte Cosmetics came to me and said they liked my work and wanted to make a product with MY NAME on it, I think I would faint before I could even say yes. 

 

A brand reaching out to an influencer doesn't mean they want to use their image to make money, it means they admire their hard work, their follower base matches their potential customer base and they want to break through that target segment in the market.

 

Second, an influencer is on Youtube, on social media, on blog sites, podcasts etc. so they can INFLUENCE, test out makeup, give honest reviews, give tutorials; that is what they do. That's what their job is. Without makeup products and brands like these reaching out, they can't do their jobs. 

 

An influencer has the once in a lifetime chance to make an ENORMOUS living for themselves. The additional income from a product from a brand with their name on it, allows them to keep investing in their art, in their craft, in themselves as entrepreneurs, why would that ever be considered a bad thing?

You don't see brands collaborating with channels with bad reputations, who only are on youtube to rant or gossip or feud with people, you see brands collaborating with genuine people, who truly love makeup and give honest and true reviews.

 

Just think, which would you trust more: a celebrity endorsement of one product, or a Youtube influencer who reviews all these products for a living? 

 

Yes it all comes down to trust in the person, but you know me, I'm siding with Laura Lee.

 

The brand AND the influencer benefit from the arrangement, so what's to hate?

 

Continue this discussion with me on any of my social handles listed below, I'd love to hear your thoughts!

 

xoxo,

 

Battleforbeauty <3 

 

 

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How Colourpop Just Changed the Game for Makeup Lovers

If you are a fan of cheap makeup, you probably know who Colourpop is.

 

They were my first purchase when it came to liquid lipsticks and they pretty much changed my life! Smudge proof, long lasting and not too drying either (to some they are, but I can tolerate it)

 

Not only that.. they are also $6 each! 

 

Just take a look at their site. Most of their products range from $5-$15 for bundle options and their quality is absolutely amazing! 

 

I don't know if it is just me though, but I noticed something a bit different from their product selection with their recent collab with iluvsarahii (or Karen, if you can't pronounce her Youtube name like me)

 

From this collection (which is absolutely to DIE for) you can buy 2 eyeshadow palettes, 3 different lips and 3 lip liners for either $69 or $60, or buy them individually.

 

Wait... I can get the same thing for $69 or $60? Why would I pay more for the same thing?

 

BECAUSE LOOK! They are offering the PR bundle for just $9 more! 

 

A PR bundle?? Why would I want that??

 

Because every influencer has it. 

 

You see... if you aren't familiar with the beauty community, basically a PR bundle/package is something sent to a Youtuber or influencer directly from the brand. The Youtuber can then do whatever they want with it (make a video review, Instagram unboxing, snapchat unboxing, giveaway, throw it away, whatever! With no strings attached.)

 

Anyone who watches Youtube or follow beauty influencers DIES a bit when they see these elaborate packages (at least I do!). I often find myself wanting so badly to get a PR package myself filled with so many products!

 

I mean come on, who wouldn't want a full line of athletic clothing with their new make up!

 

But with Colourpop, now you can actually have the PR package yourself!! For a good $9 more, which, if you are already paying $60, why not tackle on another $9 for the PR box and packaging, because come on... look at how GORGEOUS it is!

 

This is the first time I have ever seen a brand offering a PR package for sale to the general public and as pictured, it has been sold out every time I've been to the website. 

Is this going to be a new trend? Maybe. Is it crazy to spend more money just to look or feel like a real beauty influencer? Maybe. Did it work for Colourpop?

 

Absolutely. 

 

I love seeing brands do stuff like this and it's SO AWESOME to see how everyone is evolving and adapting to what's hot and the coolest beauty trends (at least for me, after all, I did study PR and Marketing in college!)

 

What are your thoughts on this? Leave a comment down below or start a discussion on my Facebook or Instagram about it! I want to see if you think this is smart or a ploy to spend more money!

 

More articles about makeup collabs coming soon ;) 

 

xoxo,

Battleforbeauty <3