Yes yes, we're talking about the revelation that is Fenty Beauty and Rihanna! I just wanted to give you guys the tea on how much shade Rihanna threw at Makeup Brands with the launch of her new beauty line (which, if you've seen my review, is freaking amazing!)
Keep reading for more shade, literally!
This is really what I meant when I said she threw shade ;) Not only did Rihanna launch a HUGE makeup brand directly into Sephora, she made sure diversity was of top priority right from the beginning with her foundations. She included not 10, not 20, but 40 shades... 40! If I need to tell you how significant that is, check out any makeup brands website that isn't Mac. It's not typical to have that many shades.
Not only did she make that many shades, she also made her entire line friendly for all skin colors right from the beginning; a trait that hardly any makeup brand does from the beginning. OH! Just a heads up, the majority of the dark skin shades are also now sold out in multiple Sephora stores across the country... So take that to any makeup brand who thinks dark shades won't sell!
Kim K... Who?
Although I love me some Kim K, not many people feel the same way about KKW Beauty. While it's understandable that new makeup brands only want to sell few products in the beginning of the brand stages, it's a bit hard not to compare Rihanna's launch to the KKW Beauty Line (or even Kylie Cosmetics).
Kim K's contour sticks have been closely compared to Rihanna's match stix, which I would say is an honest comparison. There are many more shades in Rihanna's collection, they have more product per stick AND... aren't necessarily cheaper since you have to get Kim K's in a bundle, but if you want to pick and choose exactly what you want, Riri takes the cake with match stix of 3 for $54, versus two contour and highlight sticks (with half the product) and a double ended brush.
What are influencers..??
With a celebrity like Rihanna, there's clearly no need for influencers to get all the products WEEKS before it actually becomes available to the public. Rihanna hosted a launch party WITH influencers the day before they launch, whom I assume got product that night, but also launched the entire line in Sephora at midnight at Time's Square which shows how much she cares about her consumers.
I know I strive to be an influencer myself, but I also don't find it fair for a whole batch of influencers to get a brand new, limited edition product weeks before it is actually sold, and then for the general public to wait in massive shopping lines online and in stores, just to have them told that it is "sold out" 10 minutes later and we have to wait months more to attempt to get the product again (we all know sold out, doesn't really mean sold out...). And yes, I'm talking to you Morphe with the Jaclyn Hill palette.
I love the fact Rihanna went directly into Sephora (bold move in itself) and that when I finally heard about the launch after my mini social media hiatus, I was able to run down to a Sephora and still find products in stock. Are they extremely popular? Hell yes! But she clearly prepared for the surge of popularity and planned accordingly to make sure we all got the products we wanted. Thank you for that Rihanna! I've never had so much joy walking into a Sephora knowing I still could find these insanely popular products.
If this launch brought anything to the beauty industry, it is the fact that a makeup brand CAN have all shade ranges, CAN provide massive quantities of product based on popularity and still please the consumer and the company. And how can I not mention the most important part... they are AFFORDABLE as well. Love you so much more for this one RiRi!
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